Media Vanguards, with offices in Bryn Mawr, Pa., was founded in 2012 by Yoni Greenbaum and a group of digital media professionals with a proven track record having worked for the companies that include Gannett, The Washington Post, Philadelphia Media Network, North Jersey Media Group and Dow Jones Local Media Group. Yoni created Media Vanguards after spending 20+ years in the media industry because he saw that there was a disconnect between the companies that supply services to the digital media industry and the publishers who use their services. We believe that among the litany of problems plaguing the newspaper industry, while not having the right resources may be one of them, a bigger one is not knowing how to correctly use the resources they have. The goal of Media Vanguards is to help vendors be more successful and ensure that their products are being effectively used and to help publishers fill holes in their product and revenue strategies.
About Yoni Greenbaum, President:
Yoni is a digital media leader who draws from his 20+ years in the media industry to help companies compete and succeed in this lucrative but challenging space.
Previously, Yoni was Vice-President and General Manager, Digital at the Philadelphia Media Network, directing all digital initiatives for a $300M publishing company that includes the Philadelphia Inquirer and Daily News. PMN’s core digital product line include Philly.com, a suite of smartphone and tablet apps and niche sites.
While at PMN, Yoni pursued a dynamic approach to monetization — one that was not solely reliant on direct sales. It was a strategy that worked as during his tenure digital revenue increased year-over-year, while expenses shrunk.
Yoni developed a least four new revenue streams. Notably, he crafted the strategy for first-in-nation digital tablet and digital subscription program, which has resulted in increased circulation and new revenue. He also wrote the plan and budget for the Project Liberty Digital Technology Incubator, a first in the country. He conceived and implemented a dynamic paid digital content strategy, including web, nearly a dozen Smartphone and tablet app products.
Yoni created industry-leading daily deals product, Philly Dealyo, going from concept to launch in just 73 days.
He managed all digital-related contract negotiations and led multiple teams including Business Development, Product Development, Advertising and Product Operations, Analytics, Digital Technology Development and Digital Audience Development.
In addition, Yoni represented company at industry and related events, speaking at conferences and seminars including DCM East and the American Press Institute. He was also a member of the Newspaper Association of America’s Digital Advisory Committee.
Before joining Philly.com, Yoni worked at Dow Jones Local Media Group where he focused on online content development, distribution and strategy. Yoni coached newsrooms staffs, helping them develop online content and increase user engagement. He also worked with the corporate web development team to ensure that editorial content had a home in new products.
Yoni got his introduction to journalism working as an editorial assistant at New York Newsday during its heyday in the ‘80s. He was fortunate to learn from the likes of Jimmy Breslin, Murray Kempton and Sydney Schamberg. Hired as a weekly newspaper Editor at the Bergen Newspaper Group in 1997, Yoni was in charge of the production of three weekly newspapers and was involved in the launch and production of a weekly entertainment magazine.
In 1998 Yoni joined the Herald News, a daily newspaper in Passaic County, New Jersey. Under his editorship, the Herald News received the New Jersey Press Association’s General Excellence Award and his reporters received recognition by the Deadline Club and the Society of Professional Journalists.
In October 2005 he joined the Courier-Post in Cherry Hill, NJ as Metro Editor and was instrumental in the expansion of the newspaper’s online presence.
Yoni founded Jewish New Jersey, a free weekly newspaper, in July 2006. He served as Executive Editor and was President of its parent company. In addition, Yoni conceived and built JNJ’s online presence.
As a writer, Yoni has traveled to the Mideast at the start of the second Intifada and to Poland where he reported on the status of the Polish Jewish community and on the country’s efforts to Westernize and to join the European Union.